With booming in the lifestyle and beauty industry, the credit is clearly entered into the social media platform and influencer. With this social media platform, it seems that everyone enjoyed their best life, and the brand increasingly triggered this idea. customized eyelash boxes For a long time, women have been influenced by cosmetics, and will not be wrong to call it universal.
The cosmetics industry has become a profitable but easy industry, but it seems to have developed to the new horizon. To start with, cosmetics are not about women anymore because men subscribe to makeup spells because everyone deserves good and interesting. All of these factors lead to cosmetic brands that make more products. However, it only creates not enough cosmetic products because you have to focus on the cosmetic box
Determine the personality of the cosmetic brand
Sounds simple, but easier to say than to do!
His job is to define the brand and focus on what you represent. It is not necessary to say that defining brand personality can be a tax task. This is very important because it helps others get information about brand messages and positively affect the design scheme, promising better communication with customers. For example, if you sell upper class products, using upper class materials will help create luxury experiences, but the touch of gold will only increase this idea.
Understand the market
There is no secret in the fact that the cosmetics industry is very competitive and crowded, and only increases. Soon, the industry will be worth $ 532 billion. So, before you learn specifically the packaging design, it is very important to see the market you entered. For this purpose, you must examine your direct competitors, especially those who sell similar products.
Get inspiration for product lines
This is where the actual things begin. So, before you enjoy the design process, you need to think about your own preferences and make a style sheet or mood board. The mood board will help capture the styles and themes that inspire product lines. On the other hand, sheets of style are very suitable for working on specific packaging and branding.
For this purpose, you can browse the internet and quickly through magazines to see what is in the trend and what actually functions besides being headlines. With simpler words, you must focus on different design styles that bring value to the brand. When you are out there, see shape, font, and color – you should consider the classic design scheme
Choose adjusted packaging
When it comes to cosmetic packaging, the design foundation starts with the type of container that you will use for the product. Depending on which products you want to sell, you have to decide on the packaging. For example, you need to choose between compacts, jar, dropper, bottles, pumps, tubes, cans, sprayers, and pallets.
To be honest, there is no room for many variations because shampoo only comes in a plastic bottle that can be squeezed, and lipstick can only come in a tube. custom e cigarette On the other hand, serum or perfume each requires glass and bottle drops. With simpler words, it is not possible to adjust the material, but you can always adjust how these materials are decorated.
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